The Definitive Guide To SEO In 2018

The Definitive Guide To SEO In 2018
By ID Media | Wednesday 1st November 2017

This is the ultimate guide to dominating Google’s search results in 2018.

And let me be clear about something:

This is NOT a lame “SEO in 2018” predictions post.

Instead, you’re going see tested strategies that are working right now…and will work even better in 2018.

So if you’re looking to up your SEO game this year, you’ll love this guide.

Let’s dive right in.

RankBrain & User Experience Signals:

Last year Google announced that RankBrain was their third most important ranking factor:

“In the few months it has been deployed, RankBrain has become the third-most important signal contributing to the result of a search query.”

And as Google refines its algorithm, RankBrain is going to become even MORE important in 2018.

The question is:

What is RankBrain, exactly? And how can you optimize for it?

Become a CTR Jedi:
In fact, one industry study found that organic CTR is down 37% since 2015.

It’s no secret why: Google is crowding out the organic search results with Answer Boxes, Ads, Carousels, “People also ask” sections, and more.

And to stand out, your result needs to scream “click on me!”…or else it’ll be ignored.

This video will help you boost your CTR using what I call “The Click Magnet Method”:

Comprehensive, In-Depth Content Wins:
In the old days, Google would analyze your page to see how many times you used a specific keyword.

In other words, they focused 100% on your page’s content. So the Google spider would visit your page to check if your keyword appeared in your:

Title tag
URL
Image ALT text
Description tag

H1 tag

To be fair, they still look at that stuff. But today’s Google is MUCH smarter than it used to be.

So instead of only measuring content, they now focus on context.

What do I mean?

Remember: Google’s #1 job is to show their user the BEST result. And in most cases, the “best” result isn’t a piece of keyword-stuffed content.

Instead, the best pages cover an entire topic in-depth.

With in-depth content, a Google searcher gets everything they need in one place (one stop shopping).

In fact, my recent ranking factors study found that in-depth content tends to rank best in Google.

Read More: https://backlinko.com/seo-this-year