Even the best content will not succeed if it isn’t promoted properly. That’s why we’re providing tangible tips in this article to help you promote your content in the best way.
In our beginner’s guide, we listed the three basics for content promotion. Let’s summarize them to recap:
Determine your target groups and segment them: For an effective content promotion, you should segment your target groups – otherwise you could end up delivering content to the wrong channel.
Align your content with the needs of your target group: Remember: your content is intended for your customers, prospects and users, not search engines. Therefore, always try to align your content with the user’s needs.
Optimize your content for the respective channel: Users respond differently to content promotion when they see it on a social network, or as a recommendation after reading another article.
Now let’s get to the hands-on tips: