Colors & Sales are interrelated in every business. It makes a lot of sense to choose your colour wisely as your choices can send specific messages to your customers or clients. Colour is a vital key element in communication, enticing and attracting people to your product or service. It creates brand identity and, most importantly, helps set the scene to make a sale.

Psychologists have found that colour can account for up to 60% of the acceptance or rejection of a new product or service. So it’s no wonder that corporate companies spend millions of dollars on colour choices because of the psychological effects they have on the consumer.

The power of colour is something that most people are unaware of, but the fact is, very few people are unaffected by it.

Colour effects people in many ways depending on age, gender and ethnic background. Certain colours or groups of colour tend to evoke a similar reaction from most people and this is how it can be of used to help improve sales.

Our designers have had extensive colour combination experience in our proprietary methodology to help you achieve optimum results for your product or service.

Red, Blue, Yellow, Green, colours may just be part of the basics but for businesses– they stand a crucial role.

Color is very important in branding and marketing because it is where first impressions of customers are based. Also, colour is the secret in producing a good identity for a company. Colors are more than just a visual aid because colours convey emotions, feelings and experiences. There are meanings behind various colours and for companies, it will help if they are abreast with this because choosing a colour scheme can affect their business – it may either make or break them.